Create a Winning Content Strategy by Leveraging Trending News

February 21, 2024



Trends shift at the speed of a tweet and breaking news headlines dominate conversations. Staying ahead and making your mark as a thought leader demands agility, adaptability, and strategic reaction.

In today’s ever-evolving digital landscape, your authority journey should keep up with the topics and discussions of the day. It’s not just about what you know; it’s about how well you can harness the current pulse of your of-the-moment news in your industry. Authorities are those who successfully merge their expertise with current trends and news, shaping and leading the conversation.

natalie-mazzarella-headshot

Natalie Mazzarella

VP of Media Services

Natalie has worked with global brands and beloved entities such as Tiffany & Co., Gucci, Babyganics, Vosges Haut Chocolat, Shinola, Virgin Hotels, Burberry and Curaleaf, the largest cannabis operator in the U.S. With a potent blend of PR maste...

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Miguel Casellas Gil headshot director of public relations

Miguel Casellas-Gil

Director of Public Relations

With a robust background in public relations spanning over a decade, Miguel has successfully managed diverse portfolios for national and international clients, including Fortune 500 companies, government agencies, and non-profit organizations. His...

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