Create a Winning Content Strategy by Leveraging Trending News

February 21, 2024

Trends shift at the speed of a tweet and breaking news headlines dominate conversations. Staying ahead and making your mark as a thought leader demands agility, adaptability, and strategic reaction.

In today’s ever-evolving digital landscape, your authority journey should keep up with the topics and discussions of the day. It’s not just about what you know; it’s about how well you can harness the current pulse of your of-the-moment news in your industry. Authorities are those who successfully merge their expertise with current trends and news, shaping and leading the conversation.


Natalie Mazzarella

VP of Media Services

Natalie has worked with global brands and beloved entities such as Tiffany & Co., Gucci, Babyganics, Vosges Haut Chocolat, Shinola, Virgin Hotels, Burberry and Curaleaf, the largest cannabis operator in the U.S. With a potent blend of PR maste...

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Miguel Casellas Gil headshot director of public relations

Miguel Casellas-Gil

Director of Public Relations

With a robust background in public relations spanning over a decade, Miguel has successfully managed diverse portfolios for national and international clients, including Fortune 500 companies, government agencies, and non-profit organizations. His...

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