From Author to Authority
July 30, 2024
The Real ROI of Authorship
If you think that the success of a book is all about selling copies, you’re wrong. The return on your investment in a book is about leveraging that book to influence others and to open new doors for you and your business.
In this webinar you’ll learn how to measure the return on your investment to write and publish your book, and how to get the most out of your book for years to come. Hear from our CMO, Beth LaGuardia, and our VP of Media Services, Natalie Mazzarella, in this power hour webinar.
Beth LaGuardia
Chief Marketing Officer
Beth LaGuardia Cooper provides leadership direction grounded in a nurturing culture that strikes a balance of performance, efficiency, and innovation. Key tenets of her marketing ...
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Natalie Mazzarella
VP of Media Services
Natalie has worked with global brands and beloved entities such as Tiffany & Co., Gucci, Babyganics, Vosges Haut Chocolat, Shinola, Virgin Hotels, Burberry and Curaleaf, the largest cannabis operator in the U.S. With a potent blend of PR maste...
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