Our Leadership Team

Adam Witty

Founder & Chief Executive Officer

Adam Witty is the Founder and CEO of Advantage Media Group, which includes Forbes Books — the the exclusive book publishing brand of Forbes Media, publisher of Forbes Magazine. What began in the spare bedroom of his home is now one of the most respected independent business book publishers in the world with 2,000+ authors in 44 U.S. states and 14 countries.

Beth LaGuardia Cooper

President

Beth LaGuardia Cooper is President of Advantage Media Group, and is responsible for overseeing its vast Publishing and Authority Building services and operations for all of its brands, including Forbes Books, SXSW Books, Entrepreneur Books, Advantage Books, and Performance Publishing.

Evan Schnittman

Chief Growth Officer

Evan Schnittman works with the CEO to set the strategies for corporate and business development. As such, Evan works with our partners and brands to ensure our members publish the best possible books that expands their reach, boosts their impact, and achieve their personal and professional goals.

Bob Gay

EVP of Authority Development & Experience

Bob Gay leads a team dedicated to identifying and engaging with top-tier CEOs, thought leaders, and entrepreneurs.

Ben Douglas

EVP of Business Operations & Chief of Staff

Ben Douglas heads the recruitment efforts at Advantage, focusing on attracting top talent to the team. He dedicates each day to networking, identifying ideal candidates, and guiding applicants through the hiring process.

Joe Gregory

Publisher

Joe is a seasoned entrepreneur, publishing, and author-marketing expert who has published more than 1,000 books since 2003. He designed the systems behind Rethink’s success, helping businesses grow, open doors, and elevate the authority of their authors.

Michelle Prince

Publisher

Michelle Prince is a best-selling author, speaker, and publisher who has helped thousands of leaders transform their stories into books that drive influence, growth, and transformation. She brings more than 25 years of experience supporting authors through the publishing process.

Don Yaeger

Publisher

A 12-time New York Times best-selling author (one of only 26 to have that many on the nonfiction list), Hall of Fame keynote speaker and business leadership coach, Don Yaeger brings his world-class storytelling abilities to his role as Publisher of Forbes Books and Advantage’s Authority Publishing Group.