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March 18-20, 2024Charleston, SC.
The power of social media to expedite your Authority-journey.
VP of Media Services
Natalie Mazzarella is a dynamic marketing, media relations and brand executive of more than 15 years.
Natalie has worked with global brands and beloved entities such as Tiffany & Co., Gucci, Babyganics, Vosges Haut Chocolat, Shinola, Virgin Hotels, Burberry and Curaleaf, the largest cannabis operator in the U.S. With a potent blend of PR mastery, strategy and content savvy, Natalie not only finds the story, but she knows how to make it sing.
As VP of Media Services, Natalie plays an integral role in the strategic expansion of Advantage Media’s media services offerings, building a best-in-class product in the authority media space.
Prior to joining the Advantage family, Natalie served as Executive Director of Public Relations and Strategy at Skoog Co., a PR, branding and marketing agency headquartered in Chicago, bridging the gap between traditional media relations and the ever-changing world of content. Though she began her agency tenure in fashion, Natalie was instrumental in the strategic growth of the company’s food and beverage, CPG, tech, lifestyle and cannabis verticals, shepherding multiple brands to success in these incredibly complex, fast-moving categories.
Previously, Natalie managed new market expansion for LOFT, an Ann Taylor brand, as part of their corporate PR team based in New York. With an entrepreneurial spirit and a penchant for business, the roots of Natalie’s career sprouted in Chicago, where she worked as a visual merchandiser for a $2MM annual retail business and as Owner/Operator of a studio salon.
Natalie is committed to fostering an environment of creative collaboration, believing that nothing in life can’t be solved with a cup of coffee and a conversation. She lives in Boston, MA with her husband, Tony, and their son, Elias.
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