In today’s digital noise, getting noticed can feel like shouting into the void. With everyone sharing, posting, and promoting 24/7, standing out isn’t just hard, it’s overwhelming. In my last blog post, I talked about building a brand that reflects your authentic self, not some curated version of who you think you should be.
Because the truth is, people don’t connect with noise—they connect with people. And that’s where your personal brand becomes powerful. Even if you work in an industry that feels buttoned up or “boring,” a compelling personal brand is how you move from being just another name to the one people remember and trust. If the last blog was about discovering who you are, this one is about making sure everyone else knows it, too.
Solidify the Foundation of Your Personal Brand
Before you post, podcast, or overthink your LinkedIn headline—pause. Let’s go back to the foundation: who are you, really? And more importantly, what do you want people to remember about you? This part isn’t about perfection. It’s about clarity. Because without it, your personal brand ends up feeling like a copy-and-paste version of everyone else in your industry. And you’re not like everyone else.
Here are some steps to get you started:
1. Identify Your Unique Value Proposition
What makes you professionally successful? Maybe it’s your leadership style, your lived experience, your ability to explain complex stuff in a way that actually makes sense. Or maybe it’s your knack for solving problems that nobody else seems to notice.
The key here is blending your expertise with your personality. The human side makes it memorable. If people can’t tell you apart from others in your space, they won’t remember you. And if they don’t remember you, they definitely won’t follow, hire, or recommend you.
2. Clarify Your Core Message
This is where you ask yourself: What do I want to be known for? Not in a vague, “I want to help people” kind of way. I’m talking about the real, specific message that drives what you do and how you promise to do it.
It should be focused enough that people get it, but not so narrow that it boxes you in. There’s a balance between being broad enough to grow and niche enough to stick. When you get that balance right, your message becomes a magnet.
3. Craft Your Brand Story
It’s crucial to remember that people connect with stories, not resumes. Your story builds trust. It gives people something to relate to, root for, or remember. So tell it and tell it honestly. The messy middle, the big pivot, the “aha” moment, the quiet wins.
Whatever people or events have shaped you deserve space in your brand. It’s not about over sharing. It’s about making your journey human and showing others what’s possible through your unique lens.
Defining your brand is just the beginning. Once you know who you are and what you stand for, the next step is figuring out how to show up and make that brand actually visible in a way that feels real, not forced.
Personality Is Your Business Advantage
Let’s be honest… some industries just don’t scream exciting. But here’s the truth: your business might be boring to outsiders—but you don’t have to be!
People don’t fall in love with spreadsheets, legal clauses, or insurance policies (mostly, but I’m also not here to yack anyone’s yum). They fall in love with the people who bring those things to life in ways that are relatable, insightful, and even entertaining.
Show Personality Without Losing Credibility
You can be professional and have a personality. In fact, that’s what makes people trust you. When you inject humor, storytelling, and real-life experiences into your content, you humanize your brand and give people a reason to care.
Take CPA Tiffany C. Wright, for example. She’s an accountant, but her content is anything but dry. She breaks down tax strategy with plain language, quick metaphors, and a bit of sass–and she’s built a strong personal brand because of it.
Another example is Judge Victoria Pratt, who took her courtroom experience and turned it into powerful TED Talks and social commentary that shows the human side of justice, connecting deeply with people far outside the legal field.
Ditch the Jargon—Keep It Real
One of the fastest ways to lose your audience is to hide behind jargon. If you want people to listen–and keep listening–talk like you would over coffee or a beer, not like you’re writing a whitepaper. Don’t be afraid to use analogies to simplify what you do. You’re not dumbing things down; you’re making them stick.
You Don’t Need to Be Loud to Be Heard
Even if what you do happens behind the scenes, people want to know why it matters. Did you help a family protect their future? Did you help a small business finally turn a profit? Those are stories that connect way more than stats or credentials ever will.
Financial advisor Brittney Castro built a huge following not by throwing out investment advice, but by making money feel less intimidating. She mixes pop culture, real-life money mishaps, and practical advice that helps people feel seen and smarter.
If you want to stand out, don’t be flashy, just be real. People are drawn to passion, clarity, and confidence. Show up with all three, and you’ll turn even the driest topic into something worth paying attention to.
Be Seen: Share Your Brand Where It Matters
Once you’ve nailed down your message and made it engaging, it’s time to get it in front of people. Because even the most unforgettable brand doesn’t mean much if no one sees it. This is where strategy comes in – a focused game plan that gets your brand in front of the right people, in the right way.
The first and most crucial step here is to choose the right platforms for your brand. You don’t have to be everywhere. You just have to be where your people are. If you’re a B2B pro with a sharp point of view, LinkedIn is probably your home turf. If you’re naturally witty or love quick commentary, Twitter (or X) could be your stage.
And if you’re more visual, expressive, or targeting a younger crowd, TikTok or Instagram might be your sweet spot. Your platform should match both your personality and your audience’s behavior. If you’re funny, lean into it! If you’re thoughtful and reflective, long-form posts or hosting a podcast may be your lane. There’s no one-size-fits-all.
Don’t copy someone else’s content strategy. Build one that plays to your strengths and feels natural to sustain.
The second important part to remember is that consistency is key. This is the part most people skip, but it’s what makes your brand stick. A strong personal brand shows up consistently, with a recognizable voice, tone, and vibe. That doesn’t mean you post every day. It means when you show up, your audience knows what to expect from you and looks forward to it.
Let people see both sides: your expertise and your personality. Share the behind-the-scenes moments, the lessons learned, the mini-wins and even the mistakes. That balance builds trust faster than perfectly polished posts ever will.
And finally, never forget to engage & network with your audience intentionally. Visibility isn’t just about pushing out content, it’s about connection. Comment on other people’s posts. Share insights that spark conversation. Be generous with your knowledge. Join collaborations. Pitch yourself as a podcast guest. Write a guest article. Jump into live panels or webinars.
Whatever your format, show up in rooms where people are already gathered and be genuinely helpful once you’re there. Remember! Authority isn’t just built by showing what you know. It’s built by being someone people want to know.
Becoming Unforgettable
Ultimately, building a personal brand that stands out isn’t about being flashy or following trends. It’s about showing up, standing out, and staying true to who you are consistently. Because the people we remember aren’t always the loudest in the room. They’re the ones who show up with purpose, clarity, and a spark that makes even the ordinary feel interesting.
The most unforgettable brands aren’t manufactured. They’re owned.