Reactive vs. Proactive Content and Media Pitching: Why You Need Both

September 20, 2023



The right story, told to the right media, can change public perception on a subject on any given day. To make that magic, you need two vital components to be a part of your strategy: proactive media and reactive media.

Terry Stanton PR Manager

Terry Stanton

PR Campaign Manager

For Terry, it’s all about the message, and with an award-winning career that includes broadcasting, video production, digital marketing, and public relations, that’s not surprising. She began as a TV anchor and reporter, then moved into corpor...

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