Authority Hub » Videos » Reactive vs. Proactive Content and Media Pitching: Why You Need Both Authority Public Relations Reactive vs. Proactive Content and Media Pitching: Why You Need Both September 20, 2023 TweetShareSharePin The right story, told to the right media, can change public perception on a subject on any given day. To make that magic, you need two vital components to be a part of your strategy: proactive media and reactive media. Terry Stanton PR Campaign Manager For Terry, it’s all about the message, and with an award-winning career that includes broadcasting, video production, digital marketing, and public relations, that’s not surprising. She began as a TV anchor and reporter, then moved into corpor... Learn More Get Insights About Building Your Authority Join our weekly email to get the latest insights for building your Authority. Name(Required) First Last Email(Required) HiddenMarketing ParametersCAPTCHACommentsThis field is for validation purposes and should be left unchanged. Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies Powered by GDPR Cookie Compliance Privacy Overview This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Enable or Disable Cookies If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.