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April 2nd at 2pm ET
Get to know the leadership team at Advantage and why it’s our people that make the Advantage experience so unique.
Founder & Chief Executive Officer
Adam Witty is the Founder and CEO of Advantage Media Group, which includes Forbes Books — the the exclusive book publishing brand of Forbes Media, publisher of Forbes Magazine. What began in the spare bedroom of his home is now one of the most respected independent business book publishers in the world with 2,000+ authors in 44 U.S. states and 14 countries.
President
Beth LaGuardia Cooper is President of Advantage Media Group, and is responsible for overseeing its vast Publishing and Authority Building services and operations for all of its brands, including Forbes Books, SXSW Books, Entrepreneur Books, Advantage Books, and Performance Publishing.
Chief Growth Officer
Evan Schnittman works with the CEO to set the strategies for corporate and business development. As such, Evan works with our partners and brands to ensure our members publish the best possible books that expands their reach, boosts their impact, and achieve their personal and professional goals.
EVP of Authority Development & Experience
Bob Gay leads a team dedicated to identifying and engaging with top-tier CEOs, thought leaders, and entrepreneurs.
EVP of Business Operations & Chief of Staff
Ben Douglas heads the recruitment efforts at Advantage, focusing on attracting top talent to the team. He dedicates each day to networking, identifying ideal candidates, and guiding applicants through the hiring process.
Publisher
Joe is a seasoned entrepreneur, publishing, and author-marketing expert who has published more than 1,000 books since 2003. He designed the systems behind Rethink’s success, helping businesses grow, open doors, and elevate the authority of their authors.
Michelle Prince is a best-selling author, speaker, and publisher who has helped thousands of leaders transform their stories into books that drive influence, growth, and transformation. She brings more than 25 years of experience supporting authors through the publishing process.
A 12-time New York Times best-selling author (one of only 26 to have that many on the nonfiction list), Hall of Fame keynote speaker and business leadership coach, Don Yaeger brings his world-class storytelling abilities to his role as Publisher of Forbes Books and Advantage’s Authority Publishing Group.
Lucy is an international speaker, the author of 14 books, including the best-selling A Book of One’s Own and Book Magic, and a multi-award-winning entrepreneur. She was awarded a Member of the Order of the British Empire (MBE) in the King’s New Year’s Honours List 2026 for her services to publishing and diversity.
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