Part 1 of a 2-Part Live Series on Building Authority You Own
Brand growth is no longer driven by reach alone. Today, authority is built through trust. And trust moves through people, relationships, and proximity to the right platforms.
In this first session of a two-part educational series, Natalie Mazzarella and Terry Stanton will explore how modern leaders accelerate visibility, credibility, and opportunity by intentionally cultivating circles of influence. Rather than focusing on traditional marketing tactics, this conversation examines how high-impact brands grow by aligning with the right people, platforms, and communities and how those relationships compound over time.
This session lays the strategic foundation for building authority that scales.
What You’ll Learn
•Why influence is a leading factor of brand growth
• How credibility is earned and transferred through people, not platforms
• The three core circles of influence every leader should understand
• How to expand influence without selling or eroding trust