How to 10x Your Brand Through Circles of Influence
February 25, 2026
Part 1 of a 2-Part Live Series on Building Authority You Own
Brand growth is no longer driven by reach alone. Today, authority is built through trust. And trust moves through people, relationships, and proximity to the right platforms.
In this first session of a two-part educational series, Natalie Mazzarella and Terry Stanton will explore how modern leaders accelerate visibility, credibility, and opportunity by intentionally cultivating circles of influence. Rather than focusing on traditional marketing tactics, this conversation examines how high-impact brands grow by aligning with the right people, platforms, and communities and how those relationships compound over time.
This session lays the strategic foundation for building authority that scales.
What You’ll Learn
•Why influence is a leading factor of brand growth
• How credibility is earned and transferred through people, not platforms
• The three core circles of influence every leader should understand
• How to expand influence without selling or eroding trust
Natalie Mazzarella
VP of Media Services
Natalie has worked with global brands and beloved entities such as Tiffany & Co., Gucci, Babyganics, Vosges Haut Chocolat, Shinola, Virgin Hotels, Burberry and Curaleaf, the largest cannabis operator in the U.S. With a potent blend of PR maste...
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Terry Stanton
Director of Integrated Strategies
Terry is a multifaceted, award-winning communications professional with a diverse background that spans public relations, marketing strategy, content creation, video production, copy team management, SEO strategy/writing, broadcast journalism and ...
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