Helping Women Return to Work: Ashley Connell Talks Prowess Project

November 7, 2023


ashley connell, founder of the prowess project forbes books podcast

This week on the Forbes Books podcast, Joe is joined by inspirational guest Ashley Connell, CEO and Founder of Prowess Project. Ashley is an intrepid entrepreneur and advocate for women, with her thought leadership pieces appearing in Forbes, Austin Business Journal and at SXSW. For the first 15 years of her career, she was an award-winning tech marketer in Austin and London.

Driven to have both a thriving career and time for family, Ashley started Prowess Project, an integrated platform for job training, community and work opportunities to help caregiving women return to the workforce as Online Business Managers. The proprietary matching technology pairs jobseekers and employers based on professional compatibility. So far, 70% of trained women get hired within 3 months through Prowess Project. When she can find spare moments outside growing her company, Ashley enjoys walks with her baby girl and bulldog, yoga, and spaghetti and meatballs. Tune in for an inspiring discussion about entrepreneurship, women in business, and achieving work-life fulfillment.

Ashley Connell

CEO and Founder of Prowess Project

Ashley, CEO and Founder of Prowess Project, is one-part fearless entrepreneur, one-part fearless women’s advocate landing her thought leadership pieces in Forbes, Austin Business Journal and at SXSW. For the first 15 years of her career, she was an award-winning tech marketer in both Austin and London.

Ashley’s unstoppable drive to have both a career and time for family motivated her to start Prowess Project, an integrated job, training and community platform that exists to help caregiving women return to the workforce as Online Business Managers.

The proprietary tech pairs jobseekers and employers based on professional skills and behavior compatibility. To date, 70% of the trained women get hired in 3 months. In her pretty much non-existent spare time, she enjoys walks with her baby girl and bulldog, yoga, and spaghetti and meatballs.

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