Authors and readers need each other. But how do you bring the two together?
There are many ways: the author’s personal network, social media posts, a book-signing event at a bookstore. One additional strategy to keep in mind is investing in an advertising campaign.
An advertising campaign can bring your book and your message directly to your intended audience. This helps grow your reach and following, accelerating your Authority-building opportunities.
What Is an Ad Campaign?
Plenty of thought and preparation goes into any successful ad campaign. But much of it comes down to your goals. Do you want to create excitement during the pre-order phase? Do you want your book to become an Amazon Bestseller? Are you looking for steady results over time?
With Advantage Media ad campaigns, a digital strategist creates ad assets and boosts your content on social platforms. They help you target your ideal audience profile.
Whatever your goals, the media experts at Advantage can handcraft an ad campaign to help you achieve them.
What Does an Ad Campaign Look Like?
An ad campaign includes customized ad assets, such as headlines, images, descriptions, and calls-to-action. The ad campaign works in coordination with your other messaging and your content strategy. This way, a common thread weaves its way through your messaging.
The ad campaign also zeros in on the preferred demographic you want to reach. This could be based on age, gender, income, occupation, or other factors. In addition, we can boost your social media posts so that they reach a wider audience than your current followers.
We also measure the ad campaign’s success, providing you with data and metrics of ongoing results.
How Long Does an Ad Campaign Last?
The answer to this question ultimately is up to you. One of the benefits of Advantage Media ad campaigns is the flexibility of campaign timelines. They can be scheduled around the book launch, or they can be ongoing campaigns to boost your visibility.
Or they can be both.
What Are the Different Types of Campaign Ads?
Ads come in many different forms, each with its own role to play. Examples:
Search ads: These are the ads that appear in the results when someone conducts an online search. With these paid ads, you can appear on the first page of search results. This is especially helpful when your website doesn’t attract a lot of organic traffic.
Display ads: These are versatile ads that can use text, video, animations, images, or other elements to achieve their purposes. Two types of display ads are banner ads and sidebar ads. Banner ads are rectangular and can appear at the top or bottom of a web page. Sidebar ads are rectangular or square and appear on the side of the page.
Social media ads: People spend a lot of time on Facebook, LinkedIn, Instagram, and other social media platforms. Social media ads help you reach these people as they scroll. Social media ads are especially advantageous for reaching your target audience based on demographics.
Video ads: Videos, when done well, can be a powerful way to engage an audience. You can run these on YouTube. You can also place them on your social media platforms. It’s best to keep these short—ideally, less than a minute in most cases. People are less likely to click on a video if they can see it will require a large amount of their time. Still, the length of video ads can vary depending on what you are trying to accomplish.
Retargeting ads: Want to re-engage people who previously visited your website? Rather than trying to reach random people, retargeting ads focus on those who have already interacted with your brand.
LinkedIn Ad Strategies
Something else to consider is a LinkedIn ad strategy. The reason? If you are targeting business people and professionals, that’s their preferred social media platform. You will find them on LinkedIn in droves.
With LinkedIn, you can use different formats to share your message. Those formats are:
Sponsored content: This is advertising that appears right in the LinkedIn feed, which is where the LinkedIn audience spends much of its time. Sponsored content is available in three formats: single-image ads, document ads, and video ads. This allows you alternatives for sharing your content.
Sponsored messaging: This involves personalized, targeted LinkedIn messages. With these, you send one-on-one messages to prospects using LinkedIn’s messaging feature. Two formats are available: message ads and conversation ads.
Text ads: With these ads, you set your own budget and control your costs. You pay based on number of clicks or number of impressions. Text ads allow you to choose a specific audience you want to reach.
You can choose any of these or opt for a mix of all three. In the process, you can create awareness of your brand and drive people to your website.
What Does an Advantage Media Ad Campaign include?
It’s possible for authors to run an ad campaign on their own. But there are benefits to having an experienced team on your side. Advantage Media ad campaigns use a proven approach to increase your following and accelerate your Authority-building opportunities.
Among the features:
Customized ad assets: Ads are tailored for your message, the target audience, and the platform where your ad will appear.
Integration with your messaging and content strategy: A consistent message is important for any brand. Our team ensures that your ad campaign fits in nicely with your other messaging efforts.
Targeted reach within your preferred demographic: Authors always have a targeted audience they are after. The audience often falls within specific demographics. Perhaps an author wants to reach women in leadership positions. Maybe the author is after people nearing retirement age. Our team helps you reach them
Social media boosts: Once again, a social media boost gives your social media posts and videos greater exposure. Your posts are made visible to an audience beyond your regular followers.
Data and metrics of ongoing results: How are things going with the campaign? You receive regular reports to keep you abreast of the progress.
Why Authors Choose Advantage Media
If the variety of options leaves your head spinning, don’t despair. That is where Advantage Media comes in.
We help authors tap into fresh audiences with precision targeting based on their niche.
Our skilled digital strategists know how to best position you and your message to accomplish a desired call to action. Each ad is designed to encourage the audience to take action. That might be downloading free chapters, signing up for your newsletter, registering for a webinar, or visiting your website.
As others pull back during times of economic uncertainty, advertising helps bring your brand to the forefront. This provides a long-term benefit, elevating your personal brand’s reputation and creating a competitive advantage.
Build a Campaign That Converts
Are you ready to take the next step to gain more exposure for your book and your brand?
An Advantage Media ad campaign will help you increase your credibility and visibility. Our team will assist you in reaching and connecting with your targeted audience.
Your book and your message deserve to be heard.
Request a consultation today.