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Melinda Hinson

VP of Authority Strategy

Melinda Hinson works directly with business leaders to build their Authority-building strategy. She works across the Forbes Books organization to lead vision sessions, Authority Blueprint workshops, and strategic growth conversations.

For over twenty years, Melinda has successfully accelerated growth for businesses by developing brand and growth strategies. Her background spans venture-backed to Fortune 500 companies, with professional experience in Health Tech, Consumer Goods, Media, and Education. She has worked both in-house as VP Marketing (Evoca TV,, and Network Commerce, Inc.) and as principal of a strategic marketing agency she founded.

Melinda was pre-med at the University of North Carolina in Chapel Hill, where she earned a Bachelor of Science in Public Health, majoring in Nutrition. She also holds a Master of Business Administration from the College of William and Mary.

With a passion for health, wellness, and cooking, Melinda has published three books, including Heart and Sole, Eat In Not Out, and Finding Life’s Secret Sauce.

Melinda currently resides in Nashville, Tennessee, and has a son and two mini labradoodles. In her spare time, she likes to run, cycle, play tennis, and cook.


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