Authority Media Services

Gain National and Local Exposure with PR Services

Become the “go-to expert” for your industry and enhance your media recognition with our PR services. Support the success of your book launch and elevate your brand authority to fuel future growth with our tailored PR strategies.

Personalize Your PR Strategy

At Advantage Media, we know there is no one size fits all for a PR campaign. Our members deserve a PR plan that is purpose-built for their industry, topic, and goals.

Our talented PR experts will sit down with you to curate a customized strategy for launching your name and expertise into the media. From traditional PR to news spots and beyond, we create a thoughtful, integrated plan that results in top media coverage.

Our Services

Our PR team will perform a data-led media audit to identify how you, your competitors, your peers, and the sector are being covered. Then you will receive a tailored recommendation for competitively growing your recognition as an industry leader. Your plan will be aligned to your unique message and goals and will leverage creative PR and media strategies crafted and executed by veterans who have a track record for producing results.

  • Monthly Media Content Creation

    We craft unique and compelling pitches and story angles that align current topics with your expertise and brand positioning. Our strategy is to create media content that delivers our members’ messages to targeted audiences, reaching key demographics to help you achieve your objectives.

  • Monthly Media Outreach

    We target outreach to carefully curated lists of reporters, with whom we have cultivated relationships over decades. Media outreach includes: creation of targeted media lists, delivering unique pitches, coordinating submissions and managing media interviews and follow up support to get your story placed.

  • Monthly Media Monitoring

    We understand the importance of visibility – that’s why we insist on keeping you in the loop on our activities and letting you know what we’ve been doing on your behalf each month. Each month we present a report that assembles the data with media values that list the coverage received in order to determine the impact of our work.

  • 4-Month Book Launch Publicity Campaign

    Our Book Launch Publicity Campaign works to secure local and national exposure in top tier outlets such as special-interest newspapers, magazines, journals and trade publications, digital news publications, and blogs. The publicity campaign is included with most publishing programs, but is not included in the PR retainer.

What's included:

  • Media audit, competitor analysis and creation of a Master Public Relations Plan, updated regularly based upon market feedback and success
  • Strategic guidance to optimize your professional social presence and influence
  • Creation/maintenance of your online newsroom within your Authority Brand Website (if using our Digital Media & Engagement Service)
  • Crafting of unique and compelling pitches and story angles that align current topics with your expertise and brand positioning, then targeted outreach to carefully curated lists of reporters

This is a 12-month service that may be renewed annually.

Proven Media Coverage Success

With over 30 years of experience, our PR team has a proven track record of success. We work for you to secure top media coverage at national and local levels, allowing you to leverage your expertise and grow as a media-recognized authority.

Learn More about How PR and Media Can Help You Build Authority

What is Your Authority IQ?