Cover to Click: Designing Books for Today’s Online Marketplace

June 18, 2025



With dense retail and digital marketplaces a compelling book cover is essential for capturing attention and building reader trust. Creative Director David Taylor and VP of Book Promotion Corrin Foster will discuss how thoughtful design drives a book’s marketing success and retail potential. They’ll share strategies for creating covers that stand out online, strengthen an author’s brand, and support long-term sales growth.

David Taylor

Creative Director

Before joining Forbes Books, David spent his formative years as a fast-moving designer for newspapers and other periodicals.

He then spent over a decade as the graphics manager for a multinational technology company, where he honed his skil...

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Corrin Foster

VP of Book Marketing & Promotions

As the VP of Book Marketing & Promotions, Corrin Foster develops and executes strategic book launch marketing campaigns and works directly with authors to build their brand, establish authority, and connect with readers.

A passionate p...

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