Once just a glorified digital resume, LinkedIn has transformed into a buzzing hub of thought leadership, networking, and business growth. If you’re still treating it like a job board, you’re missing out—big time.
It’s time to use your expertise to your advantage. If you’re not leveraging LinkedIn, you’re leaving visibility, credibility, and revenue on the table. This blog will help you fix that!
LinkedIn is The Thought Leadership Playground: What Should You Be Doing to Maximize Impact?
Newsletters: The Secret Sauce for Authority
LinkedIn Newsletters aren’t like traditional email blasts that get buried in inbox clutter. These nuggets of thought leadership land right in your subscriber’s notifications, keeping you front and center.
Another plus? These newsletters can be found organically in any LinkedIn user’s feed — not just your connections. Get ready to expand your reach.
Newsletters give you a direct line to your audience (and potential new followers.) Keep them hooked by:
- Delivering long-form, high-value insights. Long-form articles receive 7x more views than short posts.
- Tell a story and be authentic! People trust people.
- Sending out exclusive updates
- Capitalizing on industry news and trends
The more eyeballs on your expertise, the more influence your brand holds.
Pro tip: Use existing posts or blogs to repurpose into newsletters. Keep the momentum rolling while serving up fresh, high-value content.
Crack the Algorithm Code: Get People Talking!
LinkedIn’s engagement-driven algorithm now rewards content that sparks discussion. What does this mean for you? More reach if you:
- Post value-packed insights and avoid excessive sales pitches
- Use storytelling to engage your audience
- Mix it up with polls, videos, and interactive content
- Keep it visual with branded graphics
Authority isn’t just about what you say—it’s about how you interact. Top LinkedIn voices grow the conversation by:
- Jumping into industry discussions: Don’t wait for someone to tag you—add your perspective to trending posts, comment on peers’ content, and contribute insights where your expertise can move the needle. Timing is everything—capitalize on what is gaining traction before it’s too late.
- Replying to comments: A strong post that gets people talking is just the beginning. Real influence comes from acknowledging your audience. Responding thoughtfully (more than just “thanks”) shows you’re listening and builds deeper trust with your community.
- Sharing other users’ posts and adding your two cents: Spotlight others while reinforcing your own point of view. It’s a win-win that shows confidence, collaboration, and thought leadership in action. The more you interact with others’ posts, the more inclined they will be to do the same.
- Tagging others to expand your reach: Tagging relevant voices—colleagues, clients, or thought leaders—brings more people into the conversation and signals that you’re well-connected and community-minded. Keep in mind, LinkedIn users are 3x more likely to engage with content that features a CEO or founder! Getting your content reposted is an easy and effective way to elevate your profile and brand.
Pro-tip: More engagement = more visibility = more credibility. Simple math.
Go Big with LinkedIn Video & Live Streaming
Video isn’t just for TikTok. LinkedIn loves video content — according to a recent LinkedIn report, video posts receive 5x more engagement than text-only posts, and LinkedIn Live videos receive 7x more reactions than standard posts.
Remember: Keep it short and sweet! Perfect for busy viewers and busy content creators, videos under 30 seconds achieve up to 200% higher completion rates.
Focus on posting:
- Behind-the-scenes insights
- Live Q&A sessions
- Bite-sized industry updates
- Free webinars
LinkedIn’s algorithm prioritizes video content because users prefer it (and are 20x more likely to share it!) — so your reach skyrockets.
Pro tip: Upload video content natively to LinkedIn instead of linking out. LinkedIn prefers to keep users on its platform, which will favor your content more.
LinkedIn’s Future = Your Competitive Edge
With over 1 billion users and counting, LinkedIn is now the go-to platform for executive branding, thought leadership, and business growth.
2025 is your year to lead the conversation, attract opportunities, and dominate. Show up. Share value. Start real conversations.
Ready to turn your LinkedIn presence into a lead-generating, authority-building machine? Don’t wait for opportunities — create them. Start showing up with strategy and intention today. Reach out to our team!