Meet The Architects

Adam Witty

Founder & Chief Executive Officer

Adam Witty is the Founder and CEO of Advantage Media Group, which includes Forbes Books — the the exclusive book publishing brand of Forbes Media, publisher of Forbes Magazine. What began in the spare bedroom of his home is now one of the most respected independent business book publishers in the world with 2,000+ authors in 44 U.S. states and 14 countries.

Beth LaGuardia Cooper

President

Beth LaGuardia Cooper is President of Advantage Media Group, and is responsible for overseeing its vast Publishing and Authority Building services and operations for all of its brands, including Forbes Books, SXSW Books, Entrepreneur Books, Advantage Books, and Performance Publishing.

Evan Schnittman

Chief Growth Officer

Evan Schnittman works with the CEO to set the strategies for corporate and business development. As such, Evan works with our partners and brands to ensure our members publish the best possible books that expands their reach, boosts their impact, and achieve their personal and professional goals.

Bob Gay

EVP of Authority Development & Experience

Bob Gay leads a team dedicated to identifying and engaging with top-tier CEOs, thought leaders, and entrepreneurs.

Ben Douglas

EVP of Business Operations & Chief of Staff

Ben Douglas heads the recruitment efforts at Advantage, focusing on attracting top talent to the team. He dedicates each day to networking, identifying ideal candidates, and guiding applicants through the hiring process.

Joe Gregory

Publisher

Joe is a seasoned entrepreneur, publishing, and author-marketing expert who has published more than 1,000 books since 2003. He designed the systems behind Rethink’s success, helping businesses grow, open doors, and elevate the authority of their authors.

Michelle Prince

Publisher

Michelle Prince is a best-selling author, speaker, and publisher who has helped thousands of leaders transform their stories into books that drive influence, growth, and transformation. She brings more than 25 years of experience supporting authors through the publishing process.

Tyler LeBleu

VP of Book Production & Manufacturing

As VP of Book Production & Manufacturing at Advantage, Tyler LeBleu oversees the ghostwriting, editorial, creative, and manufacturing teams. He ensures efficient and effective processes in publishing for their Members.

Don Yaeger

Publisher

A 12-time New York Times best-selling author (one of only 26 to have that many on the nonfiction list), Hall of Fame keynote speaker and business leadership coach, Don Yaeger brings his world-class storytelling abilities to his role as Publisher of Forbes Books and Advantage’s Authority Publishing Group.

Natalie Mazzarella

VP of Media Services

Natalie Mazzarella is a dynamic marketing, media relations and brand executive of more than 15 years.

Marcie Baetcke

VP of Marketing

Leads our company marketing strategy and execution, building brand awareness and facilitating growth.

Miguel Casellas-Gil

Director of Public Relations

Miguel Casellas-Gil is a dynamic, innovative, and dedicated communications specialist boasting more than 15 years of expertise in public and media relations.

Corrin Foster

VP of Book Marketing & Promotions

Using proven and innovative strategies to help authors gain prestige, views, and sales.

Kristin Hackler

Director of Book Planning

As the Director of Book Planning, I assist in guiding author vision sessions so that we can develop an effective and engaging foundation on which their book can be built. I also coordinate with our media team to ensure that the book’s message coincides with and supports the author’s long-term visibility and impact. I’ve been in the publishing industry since 2006 and with Advantage since 2015. As of 2022, I have ghostwritten just over 30 books.

Callie Hitchcock

Director of Digital Strategy

Builds and boosts personal brands through her extensive digital marketing insights and strategically crafted campaigns that seek to educate viewers, elevate awareness, drive traffic, and enhance your Authority.

Joe Pardavila

DIrector of Podcasts

Joe Pardavila is a leading voice in audio content production with decades of experience in podcasting and terrestrial radio. Joe is a recognized expert in communication and the author of the bestselling book, “Good Listen: Creating Memorable Conversations in Business and Life,” which provides valuable tips and strategies for mastering the art of communication.

Terry Stanton

Director of Integrated Strategies

An award-winning communications expert helping global and personal brands build visibility strategies to boost authority

Jules Thomas

Community Leader

Jules Thomas leads with vision, blending relationship-building with strategic execution to foster a thriving and engaged community of C-suite leaders, entrepreneurs, and thought leaders.

Krista Wignall

Senior PR Campaign Manager

Krista Wignall is PR professional with fifteen years of experience securing impactful earned media coverage for entrepreneurs, CEOs, and authorities across the technology, healthcare, and finance sectors.