Callie Hitchcock

Director of Digital Strategy

Builds and boosts personal brands through her extensive digital marketing insights and strategically crafted campaigns that seek to educate viewers, elevate awareness, drive traffic, and enhance your Authority.

Callie serves as our Director of Digital Strategy, helping our clients optimize their digital presence and performance through marketing best practices and strategic campaigns. She is a storyteller with a unique talent for connecting with people, diving into key messages, understanding your goals, and target audiences and using that information to craft digital marketing campaigns. Callie advises clients on a wide range of topics and helps them understand how they can best achieve optimal marketing results.

Callie’’s digital marketing experience has had a lengthy evolution. She has amassed a wealth of industry knowledge as part of her extensive tenure with Advantage Media. She has risen in the ranks from Digital Strategist to Sr. Strategist, and now Director of Strategy. She previously worked in TV news as an anchor and reporter for WJHL, News Channel 11. Prior to that, she also gained valuable experience as a Communications Specialist for the City of Murfreesboro in Tennessee.

Callie is a Middle Tennessee State University graduate with a Bachelor’s degree in Mass Communications and a secondary Bachelor’s degree in Spanish.

And as a native Tennessean, Callie embraces a volunteer lifestyle. Callie is often the first to raise a hand to help and enjoys seeing the impact her work has in the lives and businesses of her clients. She has also volunteered with dozens of philanthropic and community organizations, including serving as the Director of Marketing and Communications for the American Marketing Association’s Charleston, SC chapter. And she currently advises her home chapter of Alpha Delta Pi at MTSU.

Callie is always striving to make a difference in the lives of others — whether it’s her family, friends, colleagues, clients, or community. She and her husband, Philip, have been married since 2014, and together, they have two sweet boys, Graham and Preston, and a baby girl on the way!

Insights from Callie Hitchcock