Grow Recognition as a Trusted Leader In Your Field

Becoming The Leading Expert In Your Field Has Never Been Easier

Mastering Thought Leadership

Top leaders know that branding is not a luxury, it’s a necessity. Becoming an Authority means that you and your personal brand are synonymous with trust and confidence. Successful Authority-building efforts lead to increased visibility, credibility, and influence. And your growing Authority translates to greater market power by differentiating you as a go-to resource in your field.

Build Authority to Make an Impact

Standing out in today’s crowded marketplace can be challenging, especially as distrust and skepticism pervade the media landscape. Whether you are trying to generate leads for your business, attract investors or leave a lasting legacy, a powerful personal brand is a way to educate others, expand your mission and make an impact.

With a proven track record for elevating the Authority of top business leaders, we help you build purpose-driven thought leadership by creating and activating a customized strategy.

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First Step: The Authority Blueprint

This Authority Blueprint first explores all components of your digital brand to determine what is working—and what isn’t. Then we take stock of your brand goals, audience landscape, and key messages to outline a custom roadmap with the most effective ways to accelerate your thought leadership and make it work smarter for you from now forward. Below you'll find a comparison of the virtual and live workshop blueprints.

Virtual Authority Blueprint

Review of Mission and Goals
Authority Audit
Custom Authority Plan
Refind Brand Strategy
Content & Positioning Recommendations
High-Level SEO Strategy
Peer Networking
Updated Digital Profile
Professional Headshot
Edited Podcast

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Review of Mission and Goals
Authority Audit
Custom Authority Plan
Refind Brand Strategy
Content & Positioning Recommendations
High-Level SEO Strategy
Peer Networking
Updated Digital Profile
Professional Headshot
Edited Podcast

STEP ONE

Create Your Custom Blueprint Strategy

First, we explore all components of your digital brand to determine what is working—and what isn’t.

Second, we take stock of your mission, brand goals, audience, and key messages.

Third, we create a custom roadmap to accelerate your thought leadership and make it work smarter for you. A portfolio of services is then tailored to your needs based on your roadmap.

STEP TWO

Activate Your Custom Blueprint Strategy

Our team will guide and execute your Blueprint Strategy, bringing a sense of urgency and creativity to your Authority campaign. With a content calendar in place, our team will create compelling content and implement personalized ad campaigns to build your thought leadership and expand your audience.

You will continue to work with a strategic advisor during the course of engagement, reviewing results and refining the best path forward.

Let's Grow

Personalized Brand Development (Required)

A differentiated and powerful personal brand strategy is one of the most overlooked and underrated components of an effective Authority building plan. Our brand strategists will work with you to develop a differentiated and memorable brand that sets you apart from others in your industry, all while staying true to your core mission and values.

What’s included: Personalized consultation to identify areas of need or focus, one-page strategy with the three P’s (Purpose, Positioning, Performance), recommendations for enacting your brand strategy.

Personal Brand Website

You can build instant trust and credibility with a website that positions you as a teacher with something to teach as opposed to an operator with something to sell. To stand apart from the competition in a populated market, you need a customized website that allows you to shine as a leader—and attract media and speaking opportunities.

What’s included: Customized web design, optimized content creation, SEO assessment, full buildout, hosting and maintenance, publication of new, trust-building assets, monthly performance reports.

Content Writing Services (required)

You can extend your thought leadership for wider reach and impact—and discover personalized content creation at its best. We provide curated monthly strategic content recommendations and done-for-you content development leveraging our proven framework. Our team of experts will define a content calendar that considers your authority topics, SEO best practices, and industry trends.

What’s included: Personalized 12-month content strategy, content calendar, 1,500 words of custom content each month, reactive content to creatively capitalize on trending topics, distribution recommendations.

Public Relations

Our PR team’s core expertise is building executive thought leadership versus promoting corporate brands and products. Our storytelling and the ability to tie expertise into trending news topics enables us to secure top-tier media for you. We represent CEOs and executive leaders who are the Best in Business, so the media knows they can rely on our team to provide compelling, credentialed sources for their stories.

What’s included: Media messaging strategy and custom target outreach plan, weekly proactive pitching, interview coordination, coaching for on-camera appearances, monthly media reports and real-time placement alerts.

Personalized Ad Campaigns (required)

Our digital strategists will create ad assets and boost your content on social platforms and/or other third-party platforms, targeting your ideal audience profile—helping you expand your reach and grow your following. Using our proven approach, you will accelerate your Authority-building opportunities and the quality of your results.

What’s included: Customized ad assets, integration with your messaging and content strategy, targeted reach within your preferred demographic, social media boosts, data and metrics of ongoing results. Media messaging strategy and custom target outreach plan, weekly proactive pitching, interview coordination, coaching for on-camera appearances, monthly media reports and real-time placement alerts.

Video Podcasting

Our seasoned team will take care of all the scripting, scheduling, production, editing, and uploading. Our experts use their extensive network to secure industry A-list guest appearances for your podcasts and videos. By branching into these Authority mediums, you develop your digital footprint while adding credibility to your personal brand.

What’s included: One “interview style” podcast per month, videotaping, securing relevant guests for your podcast, topic strategy, professional production and distribution, co-hosting, if desired.

Our Suite of Thought Leadership Services

You’ll work with an Authority Architect to determine the combination of services that best align with your thought leadership goals. Personal brand development is included for all members and content development and personalized ad campaigns are required. You can add on the additional services as needed throughout your Authority journey.

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Executive Brand Strategy

Our seasoned Brand Strategists will guide you through a two-part engagement that dives deeper into your goals, your message, and your current brand positioning to create a solidified personal brand strategy, setting the stage for the next step in your authority building journey.

Brand messaging with mission, vision, and personality
Target audience distinctions
Competitive marketplace overview
Industry peers overview
A high-level overview of potential content strategy
The perfect elevator pitch
Your key differentiators

Content Development

We provide curated monthly strategic content recommendations and done-for-you content development leveraging our proven framework.

Personalized 12-month content strategy and calendar
Custom content each month
One blog post and one LinkedIn post or two posts for LinkedIn
Reactive content to creatively capitalize on trending topics
Distribution recommendations
Inclusion in Advantage Media Member Spotlight

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Personalized Ad Campaigns

We will create ad assets and boost your content on social platforms, targeting your ideal audience profile—helping you expand your reach and grow your following.

Customized ad assets
Targeted reach within your preferred demographic
Social media boosts, data and metrics of ongoing results
Media messaging strategy and custom target outreach plan
Weekly proactive pitching and interview coordination
Coaching for on-camera appearances
Monthly media reports and real-time placement alerts