A differentiated and powerful personal brand strategy is one of the most overlooked and underrated components of an effective Authority building plan. Our brand strategists will work with you to develop a differentiated and memorable brand that sets you apart from others in your industry, all while staying true to your core mission and values.

What’s included: Personalized consultation to identify areas of need or focus, one-page strategy with the three P’s (Purpose, Positioning, Performance), recommendations for enacting your brand strategy.

You can build instant trust and credibility with a website that positions you as a teacher with something to teach as opposed to an operator with something to sell. To stand apart from the competition in a populated market, you need a customized website that allows you to shine as a leader—and attract media and speaking opportunities.

What’s included: Customized web design, optimized content creation, SEO assessment, full buildout, hosting and maintenance, publication of new, trust-building assets, monthly performance reports.

You can extend your thought leadership for wider reach and impact—and discover personalized content creation at its best. We provide curated monthly strategic content recommendations and done-for-you content development leveraging our proven framework. Our team of experts will define a content calendar that considers your authority topics, SEO best practices, and industry trends.

What’s included: Personalized 12-month content strategy, content calendar, 1,500 words of custom content each month, reactive content to creatively capitalize on trending topics, distribution recommendations.

Our PR team’s core expertise is building executive thought leadership versus promoting corporate brands and products. Our storytelling and the ability to tie expertise into trending news topics enables us to secure top-tier media for you. We represent CEOs and executive leaders who are the Best in Business, so the media knows they can rely on our team to provide compelling, credentialed sources for their stories.

What’s included: Media messaging strategy and custom target outreach plan, weekly proactive pitching, interview coordination, coaching for on-camera appearances, monthly media reports and real-time placement alerts.

Our digital strategists will create ad assets and boost your content on social platforms and/or other third-party platforms, targeting your ideal audience profile—helping you expand your reach and grow your following. Using our proven approach, you will accelerate your Authority-building opportunities and the quality of your results.

What’s included: Customized ad assets, integration with your messaging and content strategy, targeted reach within your preferred demographic, social media boosts, data and metrics of ongoing results. Media messaging strategy and custom target outreach plan, weekly proactive pitching, interview coordination, coaching for on-camera appearances, monthly media reports and real-time placement alerts.

Our seasoned team will take care of all the scripting, scheduling, production, editing, and uploading. Our experts use their extensive network to secure industry A-list guest appearances for your podcasts and videos. By branching into these Authority mediums, you develop your digital footprint while adding credibility to your personal brand.

What’s included: One “interview style” podcast per month, videotaping, securing relevant guests for your podcast, topic strategy, professional production and distribution, co-hosting, if desired.