This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Next Authority Workshop, September 23-25, 2024, Charleston, SC. Learn More
Learn More About Our Authority Building Program
Our Authority-building program is customized to accommodate your timeline and goals. Learn more about our processes below.
First Step: The Authority Blueprint
This Authority Blueprint first explores all components of your digital brand to determine what is working—and what isn’t. Then we take stock of your brand goals, audience landscape, and key messages to outline a custom roadmap with the most effective ways to accelerate your thought leadership and make it work smarter for you from now forward. Below you'll find a comparison of the virtual and live workshop blueprints.
Virtual Authority Blueprint
| Review of Mission and Goals | |
| Authority Audit | |
| Custom Authority Plan | |
| Refind Brand Strategy | |
| Content & Positioning Recommendations | |
| High-Level SEO Strategy | |
| Peer Networking | |
| Updated Digital Profile | |
| Professional Headshot | |
| Edited Podcast |
| Review of Mission and Goals | |
| Authority Audit | |
| Custom Authority Plan | |
| Refind Brand Strategy | |
| Content & Positioning Recommendations | |
| High-Level SEO Strategy | |
| Peer Networking | |
| Updated Digital Profile | |
| Professional Headshot | |
| Edited Podcast |
Our Authority Building Program
Our Authority-building program starts with an initial phase where we crystalize your brand strategy, design your plan, and create an execution calendar that works for you. Learn more about our processes below.
What Happens
- Discovery Session to Assess Your Goals and Objectives
- Authority Audit Carried out by Advantage Team
- Blueprint Strategy Developed, Reviewed and Approved, including content strategy
- First content deliverable is created for Member review and approval
What We Deliver
- Authority Blueprint Strategy
- Personal Brand Guidelines
- Publication of introductory content piece
Estimated Time Commitment from Member: Weekly one-hour phone calls
What Happens
- Transition of content strategy into calendar, including keyword analysis
- Completion of Tone and voice analysis through anchor blog article
- Growth campaign execution
What We Deliver
- Content Calendar
- Personalized ad campaigns
- Blog articles
Estimated Time Commitment from Member: Monthly meeting + email updates
What Happens
- Optimization of growth campaigns
- Review of Results
- Plan refinement, if needed
- Ongoing engagement with Authority Advisor
What We Deliver
- Authority building campaigns
- Reporting
Estimated Time Commitment from Member: Monthly meeting + email updates
What Happens
- Vision Session to Assess Your Needs
- Authority Audit Conducted by Advantage Team
- Blueprint Strategy Developed, Reviewed and Approved, including content strategy
What We Deliver
- Authority Blueprint Strategy
- Personal Brand Guidelines
- Publication of introductory content piece
Estimated Time Commitment from Member: Weekly one-hour phone calls
What Happens
- Transition of content strategy into calendar, including keyword analysis
- Completion of Tone and voice analysis through anchor blog article
- Growth campaign execution
What We Deliver
- Content Calendar
- Personalized ad campaigns
- Blog articles
Estimated Time Commitment from Member: Monthly meeting + email updates
What Happens
- Optimization of growth campaigns
- Review of Results
- Plan refinement, if needed
- Ongoing engagement with Authority Advisor
What We Deliver
- Authority building campaigns
- Reporting
Estimated Time Commitment from Member: Monthly meeting + email updates
Our Unique Approach Propels Your Success
Aligned with Excellence
When you become a Forbes Books author you gain access to world-class branding and visibility on the Forbes media network. Forbes is the most recognized and trusted brand for innovative ideas in modern business. The association with Forbes imparts unmatched credibility and allows you to reach 150 million business people through the Forbes.com digital media network, including the most influential decision-makers around the globe.
Your Story, Our Privilege To Share
As the premier independent publisher for transformational leaders, we are your partner through the entire publishing, distribution, and promotion process. All we need from you is your idea and the same passion you bring to everything you do.
Most importantly, your book is YOUR story, and we like it that way. As the author, you retain 100% of the rights to your work and your intellectual property.
The Author-Centered Difference
Top leaders know that branding is not a luxury, it’s a necessity. Becoming an authority means that you and your brand are synonymous with trust and confidence. And your growing brand equity translates to greater pricing power and the ability to reduce marketing costs.
The single greatest accelerator for increasing your authority starts with authorship. However, the true power of publishing your book is only realized with a proven media strategy that leverages your status as an author and places you in a category of one with your growing audience.
A differentiated and powerful personal brand strategy is one of the most overlooked and underrated components of an effective Authority building plan. Our brand strategists will work with you to develop a differentiated and memorable brand that sets you apart from others in your industry, all while staying true to your core mission and values.
What’s included: Personalized consultation to identify areas of need or focus, one-page strategy with the three P’s (Purpose, Positioning, Performance), recommendations for enacting your brand strategy.
You can build instant trust and credibility with a website that positions you as a teacher with something to teach as opposed to an operator with something to sell. To stand apart from the competition in a populated market, you need a customized website that allows you to shine as a leader—and attract media and speaking opportunities.
What’s included: Customized web design, optimized content creation, SEO assessment, full buildout, hosting and maintenance, publication of new, trust-building assets, monthly performance reports.
You can extend your thought leadership for wider reach and impact—and discover personalized content creation at its best. We provide curated monthly strategic content recommendations and done-for-you content development leveraging our proven framework. Our team of experts will define a content calendar that considers your authority topics, SEO best practices, and industry trends.
What’s included: Personalized 12-month content strategy, content calendar, 1,500 words of custom content each month, reactive content to creatively capitalize on trending topics, distribution recommendations.
Our PR team’s core expertise is building executive thought leadership versus promoting corporate brands and products. Our storytelling and the ability to tie expertise into trending news topics enables us to secure top-tier media for you. We represent CEOs and executive leaders who are the Best in Business, so the media knows they can rely on our team to provide compelling, credentialed sources for their stories.
What’s included: Media messaging strategy and custom target outreach plan, weekly proactive pitching, interview coordination, coaching for on-camera appearances, monthly media reports and real-time placement alerts.
Our digital strategists will create ad assets and boost your content on social platforms and/or other third-party platforms, targeting your ideal audience profile—helping you expand your reach and grow your following. Using our proven approach, you will accelerate your Authority-building opportunities and the quality of your results.
What’s included: Customized ad assets, integration with your messaging and content strategy, targeted reach within your preferred demographic, social media boosts, data and metrics of ongoing results. Media messaging strategy and custom target outreach plan, weekly proactive pitching, interview coordination, coaching for on-camera appearances, monthly media reports and real-time placement alerts.
Our seasoned team will take care of all the scripting, scheduling, production, editing, and uploading. Our experts use their extensive network to secure industry A-list guest appearances for your podcasts and videos. By branching into these Authority mediums, you develop your digital footprint while adding credibility to your personal brand.
What’s included: One “interview style” podcast per month, videotaping, securing relevant guests for your podcast, topic strategy, professional production and distribution, co-hosting, if desired.
Our Services
We’ll work with you to develop a personalized suite of services that will help you accomplish your goals. All members receive personal brand development, content development, and personalized ad campaigns.
Personal Brand Development
We will create ad assets and boost your content on social platforms, targeting your ideal audience profile—helping you expand your reach and grow your following.
- Customized ad assets
- Targeted reach within your preferred demographic
- Social media boosts, data and metrics of ongoing results
- Media messaging strategy and custom target outreach plan
- Weekly proactive pitching and interview coordination
- Coaching for on-camera appearances
- Monthly media reports and real-time placement alerts
Content Development
We provide curated monthly strategic content recommendations and done-for-you content development leveraging our proven framework.
- Personalized 12-month content strategy and calendar
- Custom content each month
- One blog post and one LinkedIn post or two posts for LinkedIn
- Reactive content to creatively capitalize on trending topics
- Distribution recommendations
- Inclusion in Advantage Media Member Spotlight
Personalized Ad Campaigns
We will create ad assets and boost your content on social platforms, targeting your ideal audience profile—helping you expand your reach and grow your following.
- Customized ad assets
- Targeted reach within your preferred demographic
- Social media boosts, data and metrics of ongoing results
- Media messaging strategy and custom target outreach plan
- Weekly proactive pitching and interview coordination
- Coaching for on-camera appearances
- Monthly media reports and real-time placement alerts
Personal Brand Website
To stand apart from the competition in a populated market, you need a customized website that allows you to shine as a leader—and attract media and speaking opportunities.
- Customized web design
- Optimized content creation
- SEO assessment
- Full buildout, hosting and maintenance
- Publication of assets
- Monthly performance reports
Public Relations
Our storytelling and the ability to tie expertise into trending news topics enables us to secure top-tier media for you.
- Media messaging strategy and custom target outreach plan
- Weekly proactive pitching
- Coordination of submissions and media interview management
- Coaching for media interviews and on-camera appearances
- Monthly media reports for increased transparency
- A custom article for the Advantage Media Member Spotlight
Video Podcasting
Our experts use their extensive network to secure industry A-list guest appearances for your podcasts and videos, creating engaging content for you and your audiences.
- One “interview style” podcast per month
- Securing relevant guests for your podcast
- Topic strategy
- Professional production
- Distribution on all major podcast platforms
- Co-hosting, if desired
- Inclusion in Advantage Media Member Spotlight
Audience Email Engagement
Enhance your audience engagement with a customized strategy that encourages your readers to interact with your brand via email.
- Email newsletter strategy and content calendar
- Implementation of your strategy with monthly newsletter
- Recommended strategies to grow your newsletter list
- Encourages ongoing engagement with your personal brand
- Email metric reports
Personal Brand Development
We will create ad assets and boost your content on social platforms, targeting your ideal audience profile—helping you expand your reach and grow your following.
- Customized ad assets
- Targeted reach within your preferred demographic
- Social media boosts, data and metrics of ongoing results
- Media messaging strategy and custom target outreach plan
- Weekly proactive pitching and interview coordination
- Coaching for on-camera appearances
- Monthly media reports and real-time placement alerts
Content Development
We provide curated monthly strategic content recommendations and done-for-you content development leveraging our proven framework.
- Personalized 12-month content strategy and calendar
- Custom content each month
- One blog post and one LinkedIn post or two posts for LinkedIn
- Reactive content to creatively capitalize on trending topics
- Distribution recommendations
- Inclusion in Advantage Media Member Spotlight
Personalized Ad Campaigns
We will create ad assets and boost your content on social platforms, targeting your ideal audience profile—helping you expand your reach and grow your following.
- Customized ad assets
- Targeted reach within your preferred demographic
- Social media boosts, data and metrics of ongoing results
- Media messaging strategy and custom target outreach plan
- Weekly proactive pitching and interview coordination
- Coaching for on-camera appearances
- Monthly media reports and real-time placement alerts
Personal Brand Website
To stand apart from the competition in a populated market, you need a customized website that allows you to shine as a leader—and attract media and speaking opportunities.
- Customized web design
- Optimized content creation
- SEO assessment
- Full buildout, hosting and maintenance
- Publication of assets
- Monthly performance reports
Public Relations
Our storytelling and the ability to tie expertise into trending news topics enables us to secure top-tier media for you.
- Media messaging strategy and custom target outreach plan
- Weekly proactive pitching
- Coordination of submissions and media interview management
- Coaching for media interviews and on-camera appearances
- Monthly media reports for increased transparency
- A custom article for the Advantage Media Member Spotlight
Video Podcasting
Our experts use their extensive network to secure industry A-list guest appearances for your podcasts and videos, creating engaging content for you and your audiences.
- One “interview style” podcast per month
- Securing relevant guests for your podcast
- Topic strategy
- Professional production
- Distribution on all major podcast platforms
- Co-hosting, if desired
- Inclusion in Advantage Media Member Spotlight
In Their Words
Discover what our members are saying about us—and what it means for our members to come first.
I’m very pleased with my experience with the Advantage Audio Podcast Program... I believe the entire series is something we can all be very proud of, thank you.
Frank Delane
CEO of Telemark, Inc. Patient
I knew I was working with seasoned professionals dedicated to one thing and one thing only—making me the most successful, prominent, sought-after Authority in my market."
Carla Moore
Former HBO Vice President Street
Yes, I've improved my personal brand but also the brand of my business OSF Digital has benefited from this too.
Gerard Szatvanyi
Co-Founder, President & CEO of OSF Digital
Their team is the best in the business. Their strategic guidance, customer focus, and best in class approach has elevated my brand and authority in the field of career coaching.
Cicely Simpson
CEO of the Summit of Public Affairs
We experienced immediate engagement. We have seen an uptick, not only in the number of clients, but also the quality of those clients.
Peter J. Strauss, J.D. LL.M.
Founder and Chief Executive of Strauss Global
Hosting a podcast was an incredible way to deliver value to my network with content from thought leaders, but it was also a great way to shine a light on the people that I want to work with the most and help me deepen my relationships with them.
Mari Tautimes
Business Coach
Take The Authority Assessment
We Meet You Where You Are
Determine your score in our Authority Maturity Model and discover actionable insights for leveling up and outperforming your competition.
The Authority Engine for Thought Leaders
Becoming The Leading Expert In Your Field Has Never Been Easier
Copyright © Advantage Media 2024. All Rights Reserved