This report will show you where you are weakest and strongest, and what to do to get to the next level.
July 2025
Focus is largely internal, aimed at gaining experience and credentials while taking initial steps to build an owned audience to engage with unique ideas and perspective.
Learn more about levelsWe identified the key dimensions that drive data-driven authority maturity. Click the icons below to see how you perform in each.
The Emerging Authority has little to no earned media, limited audience alignment, no established media connections and no experience as a speaker.
The Emerging Authority owned content is promotional in nature, with no set calendar or strategic distribution plan; the content does not leverage best practices or industry tools for optimization within their personal website, if they have one.
Experiment with AI and develop a position on how you plan to use it to support speed, quality, and/or innovation in your work. Keep a pulse on what first-movers in your industry are doing.
The Emerging Authority has minimal activity on their social media, if they have social profiles at all; engagement is low, advertising and amplification is limited.
The Emerging Authority lacks intentionality across their brand strategy, leaning on their social accounts the email list for discoverability and engagement; their digital footprint is limited, with little attention paid to reputation management, consumer-generated media, and/or brand associations.
Focus on foundational elements of authority, such as a personal brand website that speaks to your credibility and brand associations; following a content calendar that emphasizes publishing original content to followers; and growing your follower base and engagement by testing ad spend to expand the reach of your content on social media. Experiment with new content topics and different posting schedules to increase engagement.
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