Presented by Advantage Media in Partnership with:

Build Your Authority Book Blueprint Live

A Two-Day Journey to Authority in Beautiful Charleston, SC

June 12-14, 2024

This two-day workshop – paired with an evening of networking – focuses on establishing thought leadership, offering strategies to elevate your expertise through book publishing PR, content creation, personal branding, and website development.

You will leave the workshop with an executive book outline, a new or refined brand and content strategy, an updated digital profile, and a custom Authority Plan that you can immediately take action on to start building your Authority upon your return home.

Exclusive Setting, Personalized Guidance

This workshop is a transformative experience for individuals at any stage of their Authority-building journey.

This exclusive event is intentionally limited to 16 participants, ensuring an intimate setting that enhances personalized attention. Our intimate gathering fosters valuable networking opportunities among you and your fellow thought leaders, creating an environment for meaningful connections and shared insights.

Guided by our Authority experts, participants will explore the non-linear path to Authority, gaining insights from successful experts and developing personalized strategies for proactive and reactive content creation to maximize visibility, credibility, and influence in their respective fields.

advantage authority summit steve forbes

“This workshop is a transformative experience for individuals at any stage of their Authority-building journey.”

Your Agenda

  • Peer Networking Social Event.
  • Dinner included

Walk away with a personal bio suitable for LinkedIn and earned media. Learn everything you need to build a media ready profile and amplify your digital footprint. Breakfast and lunch provided.

  • Personal Brand Strategy
  • Authority Flywheel: Topics & Communication Mediums
  • Discoverability: Digital Footprint & Personal Website
  • Fireside Chat with Verne Harnish, CEO of Scaling Up and Adam Witty, CEO of Forbes Books

5:00 pm Dinner on your own

Walk away with a conceptual understanding of all Authority levers available to you and a documented plan around the strategic bets that are best aligned to your Authority building goals and current state of Authority. Breakfast and lunch provided.

  • Prior Day’s Takeaways
  • Owned Media
    • Content & AI
    • Owned Audiences
    • Authority by Association
  • Rented Media
    • Social Profiles & Targeted Platforms
    • Best Practices & Authority by Association
  • Earned Media
    • Fast Path to Credibility
    • Path to Speaking
  • Interactive 20 minute 1:1 Sessions
    • Podcast and Video Recording
    • 1:1 with Authority Advisor
    • Headshots
    • Bio Reviews and Updates

What's Included

Two packed days of content from our Authority Experts

An intimate evening of social networking with your peers

Two-night stay in a luxury Charleston hotel

Local transportation

Two catered breakfasts and lunches

Headshot and video interview digital files

Workshop materials

An invaluable and transformative experience!

Travel Logistics

Arrival and Departure Times

The event begins with social networking at 6 pm ET on Monday evening, and is an important part of the program to begin establishing connections with your peers. We kindly ask attendees to arrive in plenty of time to attend Monday’s evening social event. We recommend your flight arrives no later than 3 pm ET on Monday. The workshop concludes on Wednesday at 3 pm ET. Attendees choosing to depart the same day should book flights for 6 pm ET or later.

Hotel Accommodations

The Build Your Master Authority Plan Live event takes place in beautiful Charleston, South Carolina. Your registration fee includes a two-night stay in a luxury hotel in downtown Charleston. You will receive VIP treatment, with the reservation booked and managed for you.

Air Travel

The Charleston International Airport (CHS) is located 20 minutes from downtown Charleston. Charleston is currently served by Alaska, Allegiant, American, Avelo, Breeze, Delta, Frontier, JetBlue, Silver, Southwest, Spirit, SunCountry, and United. CHS offers non-stop flights to 30+ destinations. Atlantic Aviation and Signature Flight Support at CHS serve private air travelers.

Local Transportation

Transportation will be provided from the airport to the hotel before the event, and back to the airport after the event. If you are driving to the event, parking will be covered as part of your hotel accommodations.

Workshop Location

The event will be held at the historic Advantage | Forbes Books offices, right in the heart of downtown Charleston and minutes from the hotel. Transportation between the hotel, event location and social location will be included.

Nurture Your Authority Journey

Register for Build Your Authority & Book Blueprint Live!

If you’re ready to chart your path toward greater Authority, visibility, and success in a competitive marketplace, register now. For more information on the event, feel free to contact our team at

Standard Registration


Exclusive Scaling Up Member Pricing*


*Scaling Up members receive a $2,000 scholarship toward the $2,995 registration fee.

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Special Scaling Up Member pricing.

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