The VIP Principle

Discover How Guest Experiences Drive Long Term Growth

By: Michelle Pascoe and David Staughton


Pub Date: May 4, 2015



Wow Your VIP Guests And Boost Your Business

Whether you run a casino, resort, club, hotel, restaurant or conference centre, it has never been harder to compete for your guests’ dollar. How can your business cater to all of its highest-paying guests if they are from different generations and cultures, each with their own languages and high expectations? The VIP Principle is your answer.

Inside, you will learn the best strategies that business veterans Michelle Pascoe and David Staughton have collected over a combined 50 years to help you continuously improve your guest experience, including easy-to-implement ways you can:

• Measure guest satisfaction to find your strengths and weaknesses
• Gather competitor intelligence
• Create a workplace of high-quality values and ethics
• Develop team-oriented leaders that impress your guests
• Satisfy current VIP guests and identify future ones
• Prioritize improvements based on your guests’ needs
• Use entertainment, dining and décor to fill your venue all year long The VIP Principle is a sure bet to keep your best guests coming back―and bringing their friends.

Michelle Pascoe and David Staughton


Michelle Pascoe is an International Certified Speaking Professional, an Accredited Trainer and Assessor, and managing director of Optimum Operating Procedures and Services, Pty., Ltd. (OOPS), one of Australia’s most respected…

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