What Can Your Book Get You? Let’s Find Out
May 25, 2021
4 tangible benefits from publishing your book
Why do you want to write a book? Ask 10 different authors and you’ll likely receive 10 different answers. It could be a way to share knowledge with the world. It could be a way to increase your visibility and build your brand. It could be a combination of those things and then some. Whatever the reasons for writing a book, the process of writing one doesn’t end once the book is published. And actually, we would argue that what happens afterwards is almost as important as the writing and publishing process.
That’s because for some people, just having the title of “author” attached to their name is reward enough. But that’s most likely not the case for you. After all, you didn’t spend all that time and energy getting your book published just to see it become a paperweight or a doorstop. You want to make your book work for you, becoming another tool to continue your ascent upwards in your industry.
The drive makes you an authority in your field in the first place is the same drive that is going to demand an ample return on your book investment. Publishing your book with the right team behind you can yield a wealth of benefits that will help you go the distance in establishing your place as the expert on your topic and put your book to good use.
Here are some of the benefits you can take advantage of after publishing your book:
- Media hits. News happens all the time, and when reporters write stories, they need experts to provide commentary. Your book offers proof that you’re truly an expert on your topic. A public relations team can make sure the media is aware of your expertise and pitch you to them in order to facilitate engagement so you can appear in print publications or broadcast media channels.
- Speaking engagements. Publishing your book can also result in opportunities for speaking engagements. Thought leaders are actively sought to bring their knowledge to live or virtual audiences, and your book proves that you have the expertise behind the title to deliver valuable insight and information.
- Lead generation. This one is pretty straightforward. A book creates buzz and establishes your authority in your industry. It is credibility that you can hold in your hands and share with others. When you make it clear that you’re the go-to expert via your book, prospective clients will seek out your services or recommend you to their contacts.
- Personal satisfaction. Ah, this is the one that money cannot buy. After all is said and done, your book is a written record of your journey. It’s a document that reveals your knowledge, your passions, your expertise and your success. The satisfaction that comes from documentation of a job well done is priceless.