Try a New Marketing Trend: Interactive Content
April 22, 2020
Over the past few weeks, we’ve been writing about how to adapt to the current reality—from finally starting in on a project with serious career-boosting potential, to staying connected to colleagues and customers and finding a fresh take on your current business model. It’s also the perfect time to tap into one of the hottest marketing trends for 2020: interactive content.
Interactive content gives you the opportunity to connect with current and prospective customers and clients—which is especially important in a world where you can’t be there in person.
And with people spending as much as 30 percent more time on their phones, as recent data—and most likely, your own weekly screen time report—demonstrates, you certainly have a captive audience. Plus, interactive content has been shown to be more effective than static images, with 93 percent of marketers reporting its power to educate, versus 70 percent for other content.
Ready to get a conversation going? Here are a handful of ways to engage—no handshake necessary.
Let’s get quizzical: There’s no doubt that people love an Internet quiz. Whether the goal is to determine the best eyeglasses for your face shape, identify the state in which you were born or the best product or service for you, chances are you can’t resist clicking through to find out your results—even if that means entering your email address to get access to the big reveal.
And while many quizzes may seem cheesy or arbitrary, they certainly don’t have to be. You can put this tool to work for your business, regardless of your industry and the level of formality you’d like to convey.
Consider what you’d like customers to know about your product or service and its potential to improve their life. Then, create a quiz to help them see the connection. Or, use the format to direct them toward the offering that would be best suited to their needs. The options are endless.
Provide your own behind-the-scenes, 360-degree tour: Almost everyone is curious about what goes on behind closed doors, no matter where those doors lead. For your business, that may mean the lab where you craft dental crowns; the factory that manufactures thousands of products each day or even your home, where you prep a grilled cheese sandwich after a long day of managing your burgeoning restaurant business. So, give the people what they want! Create a video of the places your clients and customers don’t normally get to see and post it on social media.
If things have slowed or stopped, no worries: your empty wealth management office or unoccupied barbershop is just as interesting, if not more so.
Roll out a survey or poll: Not sure about how best to interact with your community? Ask them! Surveys and polls are an effective way to engage with those you want to reach. And bonus: they are interactive in and of themselves, meaning you’ll have accomplished your goal right out of the gate!
Ask about the social media platforms on which they spend the most time, the kind of content they’d like to see and anything missing from their current lives that you may be able to provide. If you’re thinking about rolling out a new product or service—tele-health, for example, or a subscription meal delivery option, you can see if that sounds appealing to potential buyers before investing time and money.
The next step, of course, is to put those answers to work—and to touch base with your interactive network along the way to make sure you’re headed in the right direction.
Host a Webinar: We know you’ve got years of hard-won expertise and wisdom to share. It’s probably why you are considering writing a book—or already have one in the works. Why not use this time to put some of that knowledge out there in the form of a webinar? Whether you charge a fee for your thoughts or open it up for free, webinars are a great way to interact with people from your network and beyond.
Simply share what you do and why it’s important, talk about how your industry has been hit—and how you’re coping or offer a unique spin on something more specific. When it comes to content, the world is your oyster. With so much downtime right now, you may be surprised by how many people tune in.
And while it’s a great opportunity for you to provide insight on your topic, it’s also a chance to hear from others and forge bonds that will long after this pandemic ends.
Don’t forget to check out our FREE COVID-19 resources for entrepreneurs everywhere. The Core Purpose of the Advantage Family is Growing Entrepreneurs and Businesses to Benefit All Mankind. To our thousands of entrepreneur and business owner customers around the globe, we are here to support you during these unprecedented turbulent times.