Underutilized methods to promote your business or brand There is a saying that people don’t often remember what you said or did, but they always remember how you made them feel. I believe it. And as an Authority in your field, you are your brand. People are looking at what you stand for, whether they […]
Read More… from 6 Branding Ideas That You May Not Be Thinking About
In short, yes For many authors the next question after they finish writing their book is “do I need an audio book?” And the answer for most is a resounding affirmative. That’s because, for a variety of reasons, consumers are demanding more audiobooks. According to Pew Research, 3 in 10 Americans use audiobooks, and that […]
April 23rd is World Book Day. Not coincidentally it’s also William Shakespeare’s birthday. We agree with Will that there is nothing so confining as the prisons of our own perceptions, and books are the best way to broaden our world view. So in the spirit of the Bard we’re using his words to highlight three […]
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How publishing a book builds authority Those years you’ve spent on the front lines growing your business and building your authority have made you the expert in your field. The next step is to capitalize on that by writing a book that cements your place as the authority among your peers, clients and the media. […]
Maybe you’re reading this because you want to know how to become a writer. Or maybe becoming an author isn’t as important as becoming a renowned thought leader, but you know that penning a book is one of the best ways to grow your brand. For whatever reason you’ve chosen to become an author, you’ve […]
In A Changing Media Landscape, Opportunities To Secure Coverage Abound Think about how you get information these days. Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the earned media landscape has changed drastically […]
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4 tangible benefits from publishing your book Why do you want to write a book? Ask 10 different authors and you’ll likely receive 10 different answers. It could be a way to share knowledge with the world. It could be a way to increase your visibility and build your brand. It could be a combination […]
Follow up, plan ahead, and other advice for building your relationship with the media 2nd Of 2 Parts Today’s journalists are stretched thin because of staff and budget cutbacks, and they are called on to do more with fewer resources than ever before. Certainly, they can use help and you might be just the person […]
Read More… from 3 Ways To Help Journalists And Help Yourself In The Process – Part 2 of 2
PR success involves understanding what journalists want 1st Of 2 Parts Anytime you seek to promote your brand through media coverage, you probably have a target audience in mind. If you’re a financial professional, that audience could be people in or near retirement. If you are a marriage counselor, it could be bickering couples. But […]
Read More… from 3 Ways To Help Journalists And Help Yourself In The Process – Part 1 of 2
Is your PR message getting through? People sometimes express puzzlement about the value of PR. What’s my ROI, they wonder, and how do I determine it? Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take […]
Read More… from What PR Success Looks Like In A Data-Driven World
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