Susan A. Lund

President, MR3

Industry: Business

Susan A. Lund is the president of MR3, a metrics-driven sales, leadership and productivity consulting firm in Minnetonka, Minnesota. Susan has 30 years of experience in business, sales, sales leadership, sales coaching, sales training, productivity and executive coaching. Prior to founding MR3, she hired, trained, coached and motivated more than 3,000 executives, sales and marketing executives, managers, and sales reps and led a sales team from $5M in sales to $139M in sales in less than three years.

Susan is an expert, speaker, trainer, coach, and consultant with experience in financial, health care, manufacturing, professional services, technology, and nonprofit industries. She has an undergraduate degree in organizational communication, a M.A. degree in human development with an emphasis on adult learning, instructional design, and productivity. Susan has acquired an executive M.B.A. from The University of St. Thomas and executive certifications in strategic marketing and strategic finance from Wharton and the Kellogg School of Business at Northwestern University.

She is also a certified coach, speaker, and member of The John Maxwell Team. She has personally developed three teams from ordinary to extraordinary performance to earn awards as the #1 Sales Leader, #1 Launch Team, and twice has been the recipient of the prestigious President’s Club Award. Her proven track record in business, sales leadership, speaking, training, coaching, and consulting is equaled only by her ability to help senior executives, sales managers, and sales professionals achieve dramatic sales growth and gain a competitive advantage. Susan lives in Minnesota with her husband. She enjoys spending time with family, being outdoors, and giving back to the community.

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