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Authority Media Services

Use Dickens Content to Grow Your Brand

Our Dickens service is a done-for-you content service for business leaders who want to grow their authority with content.

First, we develop a Master Content Plan, which will be designed by your dedicated team of Digital Media & Engagement and Content Strategists. This plan typically takes 2-3 weeks to create.

After your plan is launched, your Digital Strategist will meet with you each month to share insights and recommendations for refining your plan based on trending opportunities and performance.

Dickens content Greg Alexander on Ipad

Goals and Brand Positioning

Our Content Strategists will work with you to design a strategy that aligns with your content objectives and the brand messaging elements that need to be included. We will conduct an analysis of your brand strengths and media footprint, then audit the market for unique content message and distribution opportunities.

Audience

Exploring your ideal audience profile, including how they interact with your brand and why they engage with you, will help us refine our messaging and distribution so we can maximize your return. We will use your available data as well as our own research and best practices to structure a messaging framework and outreach plan that is tailored to best suit your objectives.

Distribution

Our team will find your audience in the places where and when they will best resonate with your message, inclusive of an integrated outreach on third party platforms and through your owned channels for optimal reach.

Dickens Service Process

To best align your goals with our service, we develop a Master Content Plan that outlines the content strategy. At the end of 12 months, you will have 36,000 words of high quality, ghostwritten content that could possibly be re-fashioned into a book.

The Dickens service includes

  • 12 long-form segments of content, each totaling 3,000 words in length
  • Custom ghostwriting pairing
  • 36,000 words of content from your Master Content Plan

Dickens is a 12-month service that may be renewed annually.

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